Business English | Marketing and Sales

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
· Express your ideas through efficient emails, reports and persuasive presentations
· Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc.
· Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
· Become part of a global community of business professionals who are developing their English communication skills

21
درس
77
فایل
258
دقیقه

پیش گفتار

play_arrow
آنچه در این دوره خواهیددید.
-
play_circle_outlinepause_circle_outline

Week 1-1.The Challenge

play_arrow
The Brainstorming Begins
picture_as_pdf
Vocabulary Preview

Week 1-2.Communication Lessons

play_arrow
Effective Brainstorming Techniques
picture_as_pdf
Why Brainstorming Works Best Online
play_arrow
Giving Opinions in Brainstorming

Week 1-3.Language Lessons

play_arrow
Group Dynamics- What Role Will You Play
picture_as_pdf
How Group Dynamics Affect Decisions
play_arrow
Agreeing_Disagreeing In Meetings
picture_as_pdf
Expressing Opinions-Sentence Stems

Week 1-4.Review

play_arrow
Review
picture_as_pdf
Quizlet Vocabulary Practice Product

Week 2-1.The Challenge

play_arrow
Survey Power
picture_as_pdf
Vocabulary Preview

Week 2-2.Communication Lessons

play_arrow
Writing Surveys That Get You Actionable Insights
picture_as_pdf
Writing Survey Questions- a Useful Blog Post
play_arrow
Visually Communicate Data with Charts
picture_as_pdf
Welcome to the Age of Experience
picture_as_pdf
BONUS- 5 Key Metrics Measuring Brand Loyalty

Week 2-3.Language Lessons

play_arrow
Chart and Graph Interpretation
picture_as_pdf
Perceptual Edge- Problems and Solutions for Graphs
play_arrow
Graph and Chart Presentation
picture_as_pdf
BONUS - Customer loyalty- the (changing) reality of loyalty beyond retention
picture_as_pdf
BONUS - Eight Tips for Writing Effective Survey Questions
picture_as_pdf
BONUS - Writing Good Survey Questions Tips and Advice

Week 2-4.Review

play_arrow
Review
picture_as_pdf
Quizlet Vocabulary Practice Product Perception

Week 3-1.The Challenge

play_arrow
BioDent Impressions
picture_as_pdf
Vocabulary Preview

Week 3-2.Communication Lessons

play_arrow
Perception in Visual Communication
picture_as_pdf
It's All Gooooooooood
play_arrow
Visual Communication Strategies

Week 3-3.Language Lessons

play_arrow
Concise Language for Social Media Marketing
picture_as_pdf
Excellent PowerPoint Examples
play_arrow
Clever and Catchy with Caution

Week 3-4.Review

picture_as_pdf
What is a Tagline
picture_as_pdf
Creating your Personal Tagline Worksheet
picture_as_pdf
Creating Your Personal Tagline EXAMPLE Worksheet
play_arrow
Review
picture_as_pdf
Quizlet Vocabulary Practice Promotion

Week 4-1.The Challenge

play_arrow
Hooray for Social Media Marketing
picture_as_pdf
Vocabulary Preview

Week 4-2.Communication Lessons

play_arrow
Cialdini's Principles of Influence - Part 1
play_arrow
Why It works
play_arrow
Cialdini's Principles of Influence - Part 2
play_arrow
Metaphor, A Persuasive Heavy Weight
play_arrow
BONUS Cialdini in His Own Words
play_arrow
BONUS Social Proof in Action

Week 4-3.Language Lessons

play_arrow
Power of One Word
play_arrow
How to Get People to Do Stuff- Nouns or Verbs
play_arrow
Influential Language

Week 4-4.Review

play_arrow
Review
picture_as_pdf
Quizlet Vocabulary Practice Persuasive Techniques

Week 5-1.The Challenge

play_arrow
Ready...Set...Pitch
picture_as_pdf
Vocabulary Preview

Week 5-2.Communication Lessons

play_arrow
Preparing your Presentation
picture_as_pdf
Kinesics- Body Language for the Presenter
picture_as_pdf
Presenting in English- Strategies for the Non-Native Speaker
play_arrow
Consultative Sales Presentations
picture_as_pdf
Interpreting Body Language for Sales
picture_as_pdf
BONUS1- The Consultative Sales Approach
play_arrow
BONUS2- Killer Presentations
play_arrow
BONUS2- Killer Presentations_(ALLConverter)

Week 5-3.Language Lessons

play_arrow
Language for Sales Scripts
picture_as_pdf
Tips for Sales Scripting
play_arrow
Impromptu Speaking_Elevator Pitch
picture_as_pdf
Elevator Pitch- Make it Memorable with 4 Techniques
picture_as_pdf
Keep them Listening with Transition Words
picture_as_pdf
A Quick Guide to Writing Your Elevator Pitch- With Examples

Week 5-4.Review

play_arrow
Love it! Outstanding Example of an Elevator Pitch_Elevator Pitch Mistakes
play_arrow
Love it! Outstanding Example of an Elevator Pitch_How to Have a Kickass Elevator Pitch
play_arrow
Review
play_arrow
Steps to Preparing a Good Elevator Pitch
play_arrow
BONUS- Excellent TEDTalk on Elevator Speech
play_arrow
BONUS- Asking and Answering Questions
picture_as_pdf
Quizlet Vocabulary Practice Pitch

Week 6-What Do You Think

play_arrow
Review
picture_as_pdf
References

اساتید دوره

دانشگاه وارتون

مدرسه وارتون دانشگاه پنسیلوانیا (به انگلیسی: School of the University of Pennsylvania ) قدیمی‌ترین و معتبرین مدارس بازرگانی و مدیریت و اقتصاد جهان است.در حقیقت در رشته های مدیریتی و اقتصادی رتبه 1 دنیا را در اختیار دارد (رتبه های بعدی متعلق به مدرسه بازرگانی هاروارد و MIT است).

این مدرسه متعلق به دانشگاه پنسیلوانیا، از دانشگاه‌های خصوصی آیوی لیگ، بوده، و در سال ۱۸۸۱ تأسیس و در شهر فیلادلفیا قرار دارد.

این مؤسسه در خارج از ایالات متحده نیز (همانند دوبی) برنامه‌هایی دارد

دوره های پیشنهادی

person
mail