Business English | Marketing and Sales

21
درس
77
فایل

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تومان
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Week 1-1.The Challenge

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The Brainstorming Begins
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Vocabulary Preview
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Week 1-2.Communication Lessons

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Effective Brainstorming Techniques
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Why Brainstorming Works Best Online
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Giving Opinions in Brainstorming
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Week 1-3.Language Lessons

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Group Dynamics- What Role Will You Play
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How Group Dynamics Affect Decisions
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Agreeing_Disagreeing In Meetings
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Expressing Opinions-Sentence Stems
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Week 1-4.Review

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Review
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Quizlet Vocabulary Practice Product
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Week 2-1.The Challenge

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Survey Power
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Vocabulary Preview
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Week 2-2.Communication Lessons

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Writing Surveys That Get You Actionable Insights
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Writing Survey Questions- a Useful Blog Post
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Visually Communicate Data with Charts
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Welcome to the Age of Experience
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BONUS- 5 Key Metrics Measuring Brand Loyalty
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Week 2-3.Language Lessons

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Chart and Graph Interpretation
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Perceptual Edge- Problems and Solutions for Graphs
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Graph and Chart Presentation
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BONUS - Customer loyalty- the (changing) reality of loyalty beyond retention
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BONUS - Eight Tips for Writing Effective Survey Questions
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BONUS - Writing Good Survey Questions Tips and Advice
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Week 2-4.Review

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Review
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Quizlet Vocabulary Practice Product Perception
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Week 3-1.The Challenge

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BioDent Impressions
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Vocabulary Preview
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Week 3-2.Communication Lessons

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Perception in Visual Communication
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It's All Gooooooooood
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Visual Communication Strategies
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Week 3-3.Language Lessons

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Concise Language for Social Media Marketing
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Excellent PowerPoint Examples
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Clever and Catchy with Caution
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Week 3-4.Review

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What is a Tagline
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Creating your Personal Tagline Worksheet
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Creating Your Personal Tagline EXAMPLE Worksheet
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Review
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Quizlet Vocabulary Practice Promotion
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Week 4-1.The Challenge

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Hooray for Social Media Marketing
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Vocabulary Preview
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Week 4-2.Communication Lessons

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Cialdini's Principles of Influence - Part 1
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Why It works
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Cialdini's Principles of Influence - Part 2
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Metaphor, A Persuasive Heavy Weight
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BONUS Cialdini in His Own Words
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BONUS Social Proof in Action
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Week 4-3.Language Lessons

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Power of One Word
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How to Get People to Do Stuff- Nouns or Verbs
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Influential Language
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Week 4-4.Review

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Review
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Quizlet Vocabulary Practice Persuasive Techniques
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Week 5-1.The Challenge

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Ready...Set...Pitch
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Vocabulary Preview
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Week 5-2.Communication Lessons

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Preparing your Presentation
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Kinesics- Body Language for the Presenter
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Presenting in English- Strategies for the Non-Native Speaker
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Consultative Sales Presentations
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Interpreting Body Language for Sales
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BONUS1- The Consultative Sales Approach
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BONUS2- Killer Presentations
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BONUS2- Killer Presentations_(ALLConverter)
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Week 5-3.Language Lessons

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Language for Sales Scripts
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Tips for Sales Scripting
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Impromptu Speaking_Elevator Pitch
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Elevator Pitch- Make it Memorable with 4 Techniques
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Keep them Listening with Transition Words
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A Quick Guide to Writing Your Elevator Pitch- With Examples
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Week 5-4.Review

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Love it! Outstanding Example of an Elevator Pitch_Elevator Pitch Mistakes
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Love it! Outstanding Example of an Elevator Pitch_How to Have a Kickass Elevator Pitch
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Review
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Steps to Preparing a Good Elevator Pitch
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BONUS- Excellent TEDTalk on Elevator Speech
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BONUS- Asking and Answering Questions
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Quizlet Vocabulary Practice Pitch
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Week 6-What Do You Think

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Review
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References
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مدرس دوره

دانشگاه وارتون

مدرسه وارتون دانشگاه پنسیلوانیا (به انگلیسی: School of the University of Pennsylvania ) قدیمی‌ترین و معتبرین مدارس بازرگانی و مدیریت و اقتصاد جهان است.در حقیقت در رشته های مدیریتی و اقتصادی رتبه 1 دنیا را در اختیار دارد (رتبه های بعدی متعلق به مدرسه بازرگانی هاروارد و MIT است).

این مدرسه متعلق به دانشگاه پنسیلوانیا، از دانشگاه‌های خصوصی آیوی لیگ، بوده، و در سال ۱۸۸۱ تأسیس و در شهر فیلادلفیا قرار دارد.

این مؤسسه در خارج از ایالات متحده نیز (همانند دوبی) برنامه‌هایی دارد

سایر دوره های شما


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